A Path Analytic Exploration of Consumer Information Search in Online Clothing Purchases
نویسندگان
چکیده
منابع مشابه
Mapping Online Consumer Search
Vol. XLVIII (February 2011), 13 –27 *Jun B. Kim is Assistant Professor of Marketing, College of Management, Georgia Institute of Technology (e-mail: [email protected]). Paulo Albuquerque is Assistant Professor of Marketing, Simon Graduate School of Business, University of Rochester (e-mail: paulo.albuquerque@ simon.rochester.edu). Bart J. Bronnenberg is Professor of Marketing and CentER Fe...
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ژورنال
عنوان ژورنال: Journal of the Korean Society of Clothing and Textiles
سال: 2007
ISSN: 1225-1151
DOI: 10.5850/jksct.2007.31.12.1721